How to Focus Your PPC Analysis & Optimization
With wave after wave of insightful stats, a common hazard for PPC managers is losing site of the shore and getting lost at sea. Here’s how you can avoid losing sight of your core business objectives...
View Article7 Excellent Speakers on Why You Must Attend SES New York
SES New York provides attendees the ability to learn from and meet the industry's experts. Here are some of recommended sessions and a preview of what you can learn during the conference – from SEO, to...
View ArticleFacebook Testing New Self-Service Ad Features, Revamping Check-in Numbers
Facebook is testing out a new design and set of features in the self-service ads creation tool. Campaigns will include both precise and broad category targeting. Facebook is also alerting Page admins...
View Article7 New Ways to Think About SEO & Converged Media Metrics
As we adapt to the convergence of SEO, social, content, and digital media channels, there has never been a better time to think about new ways of looking at measuring, not just SEO, but converged,...
View Article13 Website Social Optimization Oversights That Make You Look Foolish
It's imperative to audit your website and blog to ensure it is optimized for social interaction, discussion and sharing. These 13 barriers present a wall between you and social engagement success. Are...
View ArticleOptimize: How to Attract and Engage More Customers [Book Review]
in "Optimize", Lee Odden contends that it takes many stakeholders in an organization - and not just on the marketing team - to contribute to an effective content marketing program and integrate it with...
View Article5 Common SMB Online Marketing Optimization Issues Solved: Q&A with Lee Odden
SMBs have an uphill battle in the online marketing arena; smaller budgets and less manpower may leave them feeling like David to big business Goliaths. Industry vet and “Optimize” author Lee Odden...
View ArticleThe Truth About Social Media Measurement & Marketing Dashboards
The quest for a social media marketing dashboard Holy Grail continues. But first do your homework on tools and understand these fundamentals: why you need a dashboard, pros and cons, the audience it...
View ArticleGoogle VP Dines With FTC Chairman Amid Antitrust Talks & Controversial...
Can Google remain an unbiased search engine while deriving income from advertising and affiliate marketing on search engine results pages? Maybe this is what Google’s Susan Wojcicki and FTC Chairman...
View ArticleThe Five Forces of Keyword Competition
This framework aims to help marketers and SEO professionals easily forecast and understand the competitive intensity and rivalry for a keyword and to also help determine the resources required to...
View ArticleGoogle, Facebook, Twitter, AOL & IAB Alliance Aims to Stop Badware
The Ads Integrity Alliance aims to stop malware and counterfeit goods ads, among other threats in advertising, by developing policy and sharing information amongst some of the biggest players in online...
View ArticleHow To Make Good Use of Big Data
Your web analytics data should account for visitors from each channel (online and offline), the cost of acquisition, sales, leads, and company money saved. All of these metrics must be measured by your...
View ArticleSocial Media ROI: How To Define a Strategic Plan
For marketers, there's an increasing demand to quantify the value of social media. Here's a guide to mapping a social media strategy with meaningful key performance indicators that align to business...
View ArticleHow to Establish a Goal Plan for Your PPC Campaign
Establishing benchmarks and creating realistic goals for your paid search campaigns can help refine your strategy, align your PPC campaign with wider-scope business objectives, improve performance, and...
View ArticleB2B Content Strategy: How to Ensure Your Content Stars Align
Content is easy to do wrong because there’s no concrete way of doing it right. So take charge of content strategy from the ground up! Here’s how to understand what you need to accomplish and take the...
View ArticleThe Client’s Guide to Publishing Infographics
This guide explains what the vendor does and what you, the client, owns for your next (or first) infographic project. Come launch day, there will be no surprises, which will help make your campaign run...
View ArticlePutting Search in Focus: Trends to Watch in 2013
What does 2013 hold for marketers? What will be the biggest industry trends in the new year you’ll need to focus on? Entrepreneur Richard Zwicky shares his insights on Google, search marketing, social...
View Article5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data
Help your B2B SEO program drive long-term business value by developing multiple conversion opportunities, integrating a lead scoring system, embracing split testing, evaluating web traffic reporting...
View ArticleA Comprehensive Guide to Understanding Quality Score & Tactics for Improvement
Too frequently, PPC managers associate bid strength with quality score or create loose and even mythological relationships. The truth: quality score is derived from a fairly simple set of metrics....
View ArticleBest Practices for Building Your 2013 Enterprise SEO Campaign
Enterprise SEO captures and builds upon opportunities not just across your site, search and social campaigns but also the interplay of data across these functions. Learn how to use this data and...
View Article
